Chinese tourists chose Dubai as their destination of choice during the eight-day Golden Week holiday, benefiting from complimentary visas and improved flight options.
According to Trip.com Group Ltd. CEO Jane Sun, who spoke with Bloomberg TV, there was a significant year-on-year increase in visitor numbers to the region, although specific figures were not disclosed. Last year, Chinese travel was hampered by strict Covid Zero regulations, which discouraged both domestic and international travel.
Golden Week is a peak travel period in China, attracting millions of travelers for domestic and international journeys. This year, it coincided with the Mid-Autumn Festival and National Day, making it an even more popular time for travel.
Dubai is a favored destination for Chinese tourists, thanks to its attractions like the Burj Khalifa, the Dubai Mall, and the Palm Jumeirah. The city has made efforts to draw in more Chinese visitors by offering free visas and expanding flight capacity.
The surge of Chinese tourists to Dubai during Golden Week bodes well for the city’s tourism industry, indicating that Chinese travelers are eager to explore again, and Dubai remains a top choice for them.
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